It seems that every musician and producer have invested in either a Liquor brand, or headphone technology. The headphone industry can be a lucrative one…and Daddy Yankee, Puerto Rican rapper, Knows it! He has just launched his new collection.

Daddy Yankee is the Jay Z of the Latin rap industry and is an major player in the music industry.  You can check out his new product line in stores near you.

Of this new venture, he said:

“I am constantly on tour and in the studio and headphones are an essential part of my day to day and while on the road! Now we will bring fans and consumers a product that is my style and great quality all in one.”

Now we can listen to DY tunes on DY technology!